Tuesday, December 11, 2012

Flat Rock Playhouse raises $250,000

More on the Flat Rock Playhouse 2013 season from the Asheville Citizen-Times:
Financially strapped Flat Rock Playhouse has raised $250,000 and is pushing ahead with its 2013 season, which will feature fewer shows but more crowd favorites, theater leadership announced Tuesday morning.

The theater, which owes more than $2 million, is hoping to raise another $200,000 before year’s end, executive director Vincent Marini. The gifts include a $100,000 donation from a playhouse supporter who wished to remain anonymous....

At a morning press conference, Marini apologized for the theater’s 2010 season, during which it made dramatic changes in its programing and sold 18,000 fewer tickets than expected. That led to a $1.3 million loss for the theater for that year. In the 2011 season, the company lost another $500,000 but expects to break even this year.

Marini said the theater has shifted back to programing that will appeal to Flat Rock’s “conservative” audience. Shows next season include the musical “Evita,” “Hank Williams: Lost Highway” and “Cats.”...
Read it all--and please, someone give Mr. Marini some media training. Since the word "conservative" is in quotes, I'm assuming that is the exact word he used. From this context, it sounds as though he considers it a negative, and so he comes across as somewhat condescending--as though he regards the audiences that come to the Flat Rock Playhouse as not interested in what he considers the "latest and greatest," country bumpkins that we are.

He might not mean it this way, but unless he's been consistently misquoted, it's not the first time in print he has come across as patronizing and just a little bit arrogant.

No comments:

Post a Comment